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Meet the Dealer: Armin Kelly

Meet the Dealer: Armin Kelly

by Cyndy Burton

Originally published in American Lutherie #80, 2004 and Big Red Book of American Lutherie Volume Seven, 2015



I see your ads for Guitars International everywhere. Can you tell me how you got started dealing in classical guitars?

I made a very serious mistake! (laughs) From the time I was fifteen until I was thirty, I studied classical guitar very intensively with several very musical teachers. But at some point I realized I had to decide whether this was what I wanted to continue doing the rest of my life or not. I felt that I’d hit my peak as a player, and I wanted to explore other things. So I stopped playing — not an easy thing to do — and eventually sold my guitars. Playing classical guitar had been an all-consuming endeavor for me, and I couldn’t do it part time and remain happy. Instead, I returned to school and studied English literature and literary criticism at Columbia University and teacher methodology at Harvard University. Later I taught English for several years, both at university and high-school levels.

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Meet the Maker: Duane Heilman

Meet the Maker: Duane Heilman

by John Calkin

Originally published in American Lutherie #71, 2002 and Big Red Book of American Lutherie Volume Six, 2013



Duane Heilman is a quirky luthier. Though he serves his community in the apple-growing country of eastern Washington doing typical repair work in a normal fashion, his creative bent might run off in any direction when he turns his mind to instrument creation. His Spam instruments have been a hit at several GAL Convention auctions. The Spamdolin is a mandolin that uses a Spam can as a body and resonator. The Spamavarius is a violin made in a similar fashion. They are funny, weird, and fully playable instruments that entice fans of the bizarre into the auction room several times a day to sample them. They always sell for surprising amounts of money.

I first talked to Duane across the cafeteria lunch table the first day of the 2001 GAL Convention, and after hearing his tale of successfully marketing ukes on eBay, I knew I’d have to get him to repeat it for my tape deck. So here’s Duane, the first luthier I know to leap willingly into the 21st century.

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Operation: Bootstraps Britain

Operation: Bootstraps Britain

by Theron McClure

Originally published in Guild of American Luthiers Newsletter Vol. 4, #2, 1976



The English luthiers are two years behind in filling their orders from customers. You cannot buy lutes, viols, etc., “off the hook” in London. A choice of harpsichords is limited.

It is not the musical and playing public who caused this short supply of instruments in Britain. It was the luthiers themselves who created and developed the healthy market for instruments. But how?

By playing. Makers of those early-type instruments which are so much easier to learn to play then are the symphonic type, built lutes and viols for themselves taught themselves to play them, and presented concerts which developed audiences and buyers for these musical products.

American luthiers can do the same thing and have the same successes. How will a prospective buyer of an instrument know whether he wants you instrument if he doesn’t hear it demonstrated for him, and he himself can’t play?

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How to Become a Running Dog of the Capitalist Imperialist Music Mongers (and love it!)

How to Become a Running Dog

of the Capitalist Imperialist Music Mongers (and love it!)

by J.R. Beall

Originally published in Guild of American Luthiers Newsletter, Volume 3 #2, 1975



I’ve just finished re-reading R.E. Bruné’s last article on making it as a luthier and on most points we are in agreement. On the matter of commercial sales, however, I’m not as stuffy as R.E. and must admit that a good portion of my income is derived therefrom. R.E. is a purist and I can admire him for his willingness to live the austere life, sleeping on his workbench and eating puree of spruce shavings and rosewood dust. I am, by his standards, decadent beyond redemption, with a legal wife, a comfortable home, and plenty of expensive grub, but I offer no apologies, I am disgustingly satisfied with my life-style and have no difficulty justifying my comfortable existence.

In my opinion, the biggest problem with any one-man operation in our line of work, is that it is just physically impossible to turn out a sufficient number of any kind of instrument in any given time period, to earn as much as any average factory worker. For example, a good guitar builder, working alone can build one guitar every two weeks. That adds up to 24 per year, times $600.00 = $14,400.00 annual gross. That sounds pretty good to most of us but remember he must then pay for his materials, his maintenance and utilities, his traveling and advertising, taxes and the rest. If he can net $8,500. after expenses, he is doing well and we all must agree that in these times $8,500. is not big money.

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Dulcimers as a Business (or Running Dogs, Part 2)

Dulcimers as a Business (or Running Dogs, Part 2)

from his 1975 GAL Convention lecture

by J.R. Beall

Originally published in Guild of American Luthiers Newsletter, Volume 3 #4, 1975



I believe that a luthier ought to be able to make a living at what he does, if at all possible.

I build dulcimers in the summertime starting (depending on how I feel after Christmas) February, maybe March. Every year I design and put out a new model, and that’s purely to alleviate the boredom, with also an eye toward improving the breed a little bit. It will last up until fall, maybe September, October by the time I finish building dulcimers, and by that time I’m ready to finish building dulcimers. Then I go on to building other things.


Folk Philosophy

I think to me at least, it seems the important thing about an instrument is that it plays and sounds well. If one spends too much time in decoration, you get into a financial situation where you can’t afford to sell it for the amount of time you’ve got into it. And again, this is my basic philosophy: To build things and build them well, and yet build them fast enough that you can make a pretty good living doing it.

Now, there are probably some other people who’ve built dulcimers fairly rapidly. But frequently you can see signs of that in the inferior quality of the product.

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