American Lutherie is the printed journal of the Guild of American Luthiers. We currently publish four times a year. Our 76 page, 8 1/2" × 11" format full-color journal, American Lutherie in published three times a year (Spring, Summer and Winter), and includes quarter- and eighth-page ads. In the fall we publish a 100-page American Lutherie Anthology book (without advertising) which we mail with a separate advertising supplement. Larger ads (full and half-page) are allowed in the supplement, along with the regular quarter- and eighth-page ads. Our publications reach around 3,500 Guild members each quarter, as well as numerous other luthiers and aficionados in the field. Back issues of American Lutherie are kept as reference material and are referred to again and again over the years.

The GAL is a non-profit membership organization. We consider ads to be an information resource for our members. We keep the number of pages devoted to ads low, so we can keep the number of pages devoted to information high. Ad placement is at our discretion (inside pages only).

American Lutherie is printed in full color. Ads can be in black & white or color; there is no additional charge for color ads. See our American Lutherie Advertising Info which includes rates, insertion deadlines, payment requirements, and art specs. To schedule an ad (or if you have questions after looking at our advertising info), contact Deb Olsen using the contact form below.