Attention: 2025 is the final year we are printing American Lutherie, so this year will be your last opportunity to advertise in our pages.

American Lutherie is the printed journal of the Guild of American Luthiers. We publish three times a year: Spring and Summer issues (76 pages each), and a larger Fall/Winter issue (around 100 pages). American Lutherie is an 8 1/2" × 11" format, full-color journal. We offer only quarter- and eighth-page ads. Our publications reach over 3,000 Guild members each issue, as well as numerous other luthiers and aficionados in the field. Back issues of American Lutherie are kept as reference material and are referred to again and again over the years. This will be especially true of our historic final issues in 2025.

The GAL is a non-profit educational membership organization. We consider ads to be an information resource for our members. We try to keep the number of pages devoted to ads low, in order to maximize the educational content of our journal. Ad placement is at our discretion (inside pages only).

Ads in American Lutherie can be in black & white or color; there is no additional charge for color ads. Please read our American Lutherie Advertising Info which includes rates, insertion deadlines, payment requirements, and art specs. Then to schedule an ad, or if you have further questions, contact Deb Olsen using the contact form below.