|American Lutherie Ad Rates and Specs
AMERICAN LUTHERIE is the quarterly publication of the Guild of American Luthiers. Our 8 1/2" x 11" format journal, 76 pages in length, reaches over 3,500 Guild members, as well as numerous other luthiers and aficionados in the field. Unlike other periodicals, back issues of American Lutherie are kept as reference material and referred to again and again over the years. The GAL is a non-profit membership organization. Ads in American Lutherie do not cover our publishing costs like they do in commercial magazines. We consider ads to be an information resource for our members. We keep the number of pages devoted to ads low, so we can keep the number of pages devoted to articles high. We only offer quarter-page and eighth-page ads. We won’t combine small ads to make larger ads, but you are free to run more than one ad in an issue. Ad placement is at our discretion (inside pages only).
DISCOUNTt: We offer a 10% discount if you run your ad on an ongoing basis (insertion in every issue for at least four issues) and/or if you pay in advance of publication.
MEMBER RATES: Your 2017 GAL dues must be paid to receive the member rate for ads in our 2017 issues.
PAYMENT — First time advertisers, please pay for your first ad at the time of your insertion order. For regular advertisers, we can bill you upon publication. A late charge will be applied to overdue accounts. If you wish your ad to run in each issue until further notice, please email stating that. To pay for your advertising using a credit card (or paypal), select the correct amount below and add to cart.
MAKE AN AD PAYMENT
All advertising art in American Lutherie is in electronic format. You may submit a workable file, or we can typeset the ad for you and send a draft via e-mail for your approval.
1/4 page ad – 3.6" wide by 4.85" tall
The file format that works best for us is high-resolution PDF in CMYK color space. High-resolution TIFF in CMYK color space may also be acceptable. In any case, color must be CMYK. If your ad has no color elements, either 1-bit B&W (1000 lpi or better) or 8-bit grayscale (1000 lpi or better) is okay. Fonts must be included in PDFs. Please do not send application files such as Adobe Illustrator or Microsoft Word. Send ads as attachments, not as pictures in an e-mail. E-mail Deb with any questions: galdo“at”luth.org.
To submit an ad for us to typeset, please send the following:
Our typesetting service is free for ads that will run four or more times; otherwise there will be a charge of $30–$50 depending on the complexity of the ad. Minor updates and changes can be made from time to time without charge, but we'll bill you for larger or more frequent changes.
We cannot guarantee inclusion of ads that reach us after the deadline, or do not meet our requirements. Send copy as early as possible. Call or email to reserve space if your copy will be arriving just before deadline. We reserve the option not to run your ad if we deem the content or style inappropriate to our readership or to the thrust of our journal.
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