DEADLINES FOR INSERTION REQUESTS:
We usually need to have new copy in hand a few weeks after the insertion date, preferably sooner.
Contact Deb by email if sending new copy.

AL#101 (Spring 2010) — January 8, 2010
AL#102 (Summer 2010) — April 9, 2010
AL#103 (Fall 2010) — July 9, 2010
AL#104 (Winter 2010) — October 8, 2010

HOW TO SUBMIT AN AD:
All ads in American Lutherie are laid up electronically. We do not use camera-ready copy. This is the 21st century. You may submit a workable file, or we can typeset the ad for you and send a draft by e-mail for your approval.

Ad sizes are:
1/4 page ad – 3.6" wide by 4.85" tall;
1/8 page ad – 3.6" wide by 2.35" tall.

The file format that works best for us is high-resolution PDF. High-resolution TIFF may also be acceptable. No color; all should be either 1-bit B+W (1000 lpi or better) or 8-bit grayscale (300 lpi or better). Fonts must be included in PDFs. Please do not send application files such as Adobe Illustrator or Microsoft Word. Send ads as attatchments, not as pictures in an e-mail. Always send an additional e-mail message with no attachment, stating that you have sent an attachment to us; our spam filter may have eaten it. E-mail us with any questions.

To submit an ad for us to typeset, please send the following:
• A sketch or example of the ad as you would like it to appear.
• Good PDF or TIFF files of any logo or other specific art which is to appear.
• Good separate high-resolution files of any photographs.

Our typesetting service is free for ads that will run four or more times; otherwise there will be a charge of $20–$40 depending on the complexity of the ad. Minor updates and changes can be made from time to time without charge, but we'll bill you for larger or more frequent changes.

MEMBER RATES: Your 2010 GAL dues must be paid to receive the member rate for ads in our 2010 issues.

PAYMENT — Enclose payment with your insertion order, or we can bill you upon publication. A late charge will be applied to overdue accounts. If you wish your ad to run in each issue until further notice, please email, fax or mail a letter stating just that.

We cannot guarantee inclusion of ads that reach us after the deadline, or do not meet our requirements. Send copy as early as possible. Call or email to reserve space if your copy will be arriving just before deadline. (Express mailing is usually not necessary if you call ahead.) We may choose not to run your ad if we deem the content or style inappropriate to our readership or to the thrust of our magazine.

Guild of American Luthiers, 8222 South Park, Tacoma, WA 98408
Phone: (253) 472-7853 E-mail: galdo"at"luth.org